We help you set up ads so you can reach your customers when they are searching for your product.
Be visible to your target audience
With ads, you can increase your visibility and click-through rate – but this requires a strong and relevant structure. At WeMarket, we are experts in Google Search and effective text ads, enabling us to help you set up your ads so that you appear for relevant searches.
Google Search – also known as the Google Search Network – is an indispensable tool for you and your business if you want to increase your visibility to your target audience and improve your chances of attracting clicks to your website.
With Google Search, your ads are displayed directly in Google’s search results when your target audience searches for your products, services, or company. In other words, you can reach your customers at the very moment they are searching for your product, which naturally drives more traffic to your website and increases conversions.
However, this naturally requires that your ads are set up with a solid structure and contain as much relevant information as possible, so that it is your ad – and not your competitor’s – that grabs the user’s attention and encourages them to click through. With strong ad copy and effective targeting, you can achieve excellent results. This is exactly what we help you with.
When you use Google Search as part of your marketing strategy, it’s important to build a structure around your ads that maximises your presence. The more space your ad occupies and the more relevant information it includes about your business, the more relevant your ad becomes – and the better your click-through rate will be.
By building smarter ads, you will also benefit from lower click prices. This can be achieved with features such as sitelinks, call extensions, address extensions, or promotion extensions. We help you determine how to do this, what’s relevant for your business, and what works best.
As part of Google Search, you also have the option to use dynamic search ads, where your ads are set up based on your website address. This is particularly clever, as Google can identify searches related to your website that you may not have targeted yourself.
In other words, you can use dynamic search ads to continuously expand your campaigns with great results, as you can always improve your ad based on which searches it should appear for – and which it should not.
The result is that you capture more searches at a lower cost.
To achieve the highest return from your ads, it’s vital they are targeted using predefined keywords. This ensures your ads are shown when potential customers are searching for your products or services.
To incorporate the keywords that make sense for you and your business to be found for, a comprehensive keyword analysis is required. We are happy to carry this out for you. We ensure that the selected keywords align with what your customers are searching for and want – so we only select the most relevant keywords, ensuring you appear for searches with the highest likelihood of conversion.
Google loves relevance – as do we and, most importantly, your audience – and that’s fundamentally the basis for the keyword analysis we conduct for you.
Naturally, we provide ongoing evaluations of your ad results and advise on how your ad spend should be allocated and utilised. We maintain close dialogue with you about your current priorities, so you get the most relevant ads set up and achieve the maximum possible return.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
