We keep our finger on the pulse regarding the latest technical updates and ensure that our clients’ websites meet these requirements.
Build a strong foundation for your website!
How fast is your website? Is your site mobile-friendly? How quickly can users interact with your website when they land on a page? How easily can users find what they are looking for on your landing pages? How user-friendly are your landing pages and website in general? These are just some of the many factors we address when we work with technical SEO.
SEO is about much more than valuable backlinks and well-written content. For your website to perform optimally in relevant searches, the underlying structure of your site must also function properly. Technical SEO involves reviewing and optimising the entire technical foundation – your website, server, and domain.
With technical SEO, you can control which pages on your website search engines and their crawlers can access, ensuring they do not waste time indexing pages that do not deserve to appear in search results.
Technical SEO also focuses on mobile-friendliness, speed, and responsiveness, all of which can be improved. These and many other aspects are addressed within technical SEO, and you will notice a significant return in search results if you prioritise this work on your website. Like many other websites, there are often hidden issues – such as messy or poor code and unresolved indexing problems – that can harm your site’s visibility in the search results.
For this reason, technical SEO should be the very first priority in your SEO efforts.
It must be easy for search engines to read, understand, and index your website. If there are any obstacles preventing this, search engines and their crawlers will penalise you immediately with lower rankings – which will directly affect your traffic and revenue. Technical SEO creates the optimal conditions for Google to crawl your website.
If you do not establish these conditions, you can produce as much high-quality, well-written content and obtain as many valuable backlinks as you like, but it will have little impact on your rankings and visibility.
When relevant pages on your website can be properly indexed by Google’s crawlers, you have a much better chance of achieving higher organic traffic. Technical SEO is therefore crucial for visibility, as it is essentially the clean-up work that makes all other SEO efforts on your website valuable and meaningful.
Technical SEO is a broad area within SEO, covering a wide range of topics that are all essential to optimising your website to satisfy search engines and their crawlers. These include, among others:
Responsive design is indispensable, as it ensures a flexible user interface. The content of your website adapts to the screen size of the device the user is visiting your site from. With a responsive design, users can easily interact with your website on mobile, desktop, and tablet, increasing the chances of conversion.
Speed is absolutely crucial for providing your visitors with a good experience. Google also wants to ensure this. If your website loads slowly, the user experience suffers, negatively affecting your rankings. Speed optimisation may include scaling images and removing scripts to improve performance.
When search engines crawl your website, they look for information in the code that clarifies what the page is about. Structured data can provide search engines with this information, for example by using Schema Markup to indicate that the page is most relevant for Herning in Central Jutland or that the page is a recipe.
There is no way around it: your website must be optimised for mobile, as this is where search engines look first. If your site is not designed for mobile viewing, search engines will notice immediately and penalise you with lower rankings.
Google can read and understand a lot, but it still cannot see what is depicted in an image. To help Google, you need to describe the image in the alt text, briefly stating what the image shows. This enables Google to index the relevant information.
These points are just a selection of the many tasks involved in technical SEO. In addition to the above, you should also address XML sitemaps, URL structure, https://, broken links, duplicate content, title and meta descriptions, and much more – which we are happy to tell you more about.
To identify the technical SEO challenges on your website, we carry out ongoing technical audits and analyse your traffic and fluctuations in keyword positions. We also keep up to date with the latest Google algorithm updates, so we are ready to act as soon as a new algorithm is rolled out, ensuring our previous work is not affected.
By working with us, you can be confident that together we will identify all the issues that make it difficult or impossible for Google and other search engines to crawl and index your website.
Our technical SEO support should therefore be seen as the first step towards optimising your website. Once this work is completed, it will open up your site to greater visibility and deliver higher organic traffic. It is a very broad subject and therefore demands significant attention and a skilled hand to create the best conditions for your website’s success.
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