Use YouTube wisely and spread the word about your brand!
Even small businesses can benefit from video marketing
Only Google surpasses YouTube in the number of searches, and the platform’s traffic figures are astronomical. There isn’t a topic or interest that isn’t represented on YouTube in some form, giving you the opportunity to truly target your messaging. The video format is ideal for branding and campaigns, and as an advertiser, you only pay for relevant views. However, YouTube also has many pitfalls, which we can confidently help you avoid.
Your customers are undoubtedly on YouTube, so let us help you reach them.
A picture says more than a thousand words, and moving images say it all. The film format is extremely effective for quickly setting a mood and evoking emotion, making YouTube an obvious platform for increasing your brand awareness. Even small businesses can take part in video marketing, as it does not require a huge budget to reach your target groups.
YouTube’s segmentation options are highly precise, and can be combined with the data we have about your customers from Google Analytics and our knowledge of search behaviour. This means we can ensure that your ads appear where you get the best return on investment.
YouTube’s payment model benefits advertisers, as you only pay if the viewer clicks on the advert – or watches at least 30 seconds of it. That’s usually music to the ears of any marketing department, and the platform is indeed very advertiser-friendly.
In fact, the first five seconds of viewing are also free, so it’s important to make a strong impression right there. We can help you master the delicate balance of combining messaging, storytelling, and value for money.
For your YouTube advertising to truly make an impact, you need to be strategic in both targeting and storytelling. You must select the right recipients – and ensure you appear relevant to them. Insights into search behaviour, analytics, and remarketing are some of the tools we use to achieve pinpoint accuracy. We also often recommend split-testing your ads to provide an even stronger foundation for optimisation.
There’s a world of difference between cutting through the noise on a Facebook feed and resonating with a YouTube user. Here, you have the stage to yourself – but your impatient audience is there to watch something else. That’s why your messaging, delivery, and timing must be spot on. Whether you should stick to short, concise videos or venture into storytelling depends on both your brand and the context in which the ad is shown.
We can advise you on advertising that inspires your audience more than it irritates.
At WeMarket, we offer businesses a benchmark report that compares their marketing efforts with their key competitors. You decide which competitors we should compare against.
We specialise in selling physical goods online and growing webshops – and now you can benefit from this expertise, even if you’re not already a client.
It’s completely free.
